{"id":20928,"date":"2023-12-13T16:02:32","date_gmt":"2023-12-13T16:02:32","guid":{"rendered":"https:\/\/www.naibeverly-hanks.com\/blog\/?p=20928"},"modified":"2023-12-13T16:02:32","modified_gmt":"2023-12-13T16:02:32","slug":"3-ways-in-store-retail-is-different-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.naibeverly-hanks.com\/blog\/3-ways-in-store-retail-is-different-this-holiday-season\/","title":{"rendered":"3 Ways In-Store Retail is Different This Holiday Season"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/www.naibeverly-hanks.com\/blog\/wp-content\/uploads\/2023\/12\/friends-group-mall-shopping.jpg\" alt=\"holiday in-person retail trends\" class=\"wp-image-20927\" srcset=\"https:\/\/www.naibeverly-hanks.com\/blog\/wp-content\/uploads\/2023\/12\/friends-group-mall-shopping.jpg 750w, https:\/\/www.naibeverly-hanks.com\/blog\/wp-content\/uploads\/2023\/12\/friends-group-mall-shopping-300x180.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>Cue the power walkers and toothpicked orange chicken samples. Everyone is flocking to shopping malls this holiday season!<\/p>\n\n\n\n<p>From teens hanging out with friends to professionals buying into \u201cquiet luxury\u201d trends, in-store retail is attracting consumers across age and income spectrums. But this year\u2019s holiday shopping season may not look like it did in years past.<\/p>\n\n\n\n<p>Here are three ways in-store retail is different this holiday season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z is Bringing the Numbers!<\/h2>\n\n\n\n<p>They may be the world\u2019s first truly digital natives, but Gen Z (currently aged 11\u201326) loves shopping in person! According to a <a href=\"https:\/\/coresight.com\/research\/the-state-of-the-american-mall-competitive-attractive-and-here-to-stay\/\" target=\"_blank\" rel=\"noreferrer noopener\">June report from Coresight Research<\/a>, foot-traffic in top-tier malls was up 12% in 2022 compared to before the pandemic. Much of that is thanks to our younger shoppers.\u00a0<\/p>\n\n\n\n<p>Ninety-five percent of Gen Z-ers reportedly shop online\u2014but 97% also enjoy shopping in person. Researchers with the <a href=\"https:\/\/www.icsc.com\/uploads\/about\/2023ICSC_Gen_Z_Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">International Council of Shopping Centers found<\/a> that young consumers prefer to shop in person for value and convenience. In addition to being able to see, touch, and try the products, in-person shopping allows them to get products immediately and skip shipping costs. Mall shopping also facilitates <a href=\"https:\/\/www.forbes.com\/sites\/kristinmueller\/2023\/11\/07\/gen-z-shoppers-transforming-holiday-retail-the-rise-of-in-store-experience\/?sh=111db92f6feb&amp;fbclid=IwAR10xsI1CQmS32at6YBjmqxt6DUk4ZBhLJ-5VlzI_JIh8RWt_mZrsaZEIs8\" target=\"_blank\" rel=\"noreferrer noopener\">a richer shopping experience<\/a>, allowing young consumers to spend time with friends and tap into community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inflation is Affecting Spending, but Not in the Way You Think<\/h2>\n\n\n\n<p>The big economic factor underwriting all of this year\u2019s stories is inflation. The <a href=\"https:\/\/www.bls.gov\/cpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer price index<\/a> increased 3.1% in November from 12 months earlier, according to the U.S. Bureau of Labor Statistics. The speed of inflation has eased from last year and continues to level out to pre-pandemic levels. But prices of many consumer goods are still moving up, and <a href=\"https:\/\/www.nytimes.com\/2023\/11\/23\/business\/economy\/black-friday-shopping.html\" target=\"_blank\" rel=\"noreferrer noopener\">shoppers have noticed<\/a>. Many consumers are shopping with price consciousness in mind, <a href=\"https:\/\/www.abcactionnews.com\/news\/local-news\/inflation-continues-to-affect-consumers-and-spending-habits-during-peak-holiday-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">looking for big sale days and coupon codes<\/a>.\u00a0<\/p>\n\n\n\n<p>Still, consumer spending in 2023 has been strong despite higher prices, higher interest rates, and waning savings. Gas prices are down ahead of the holidays. And workers\u2019 wages are up when adjusted for inflation. Overall, expected spending is still up over last year, though below pre-pandemic levels as many people continue to struggle financially. Retail stores offering smaller ticket items and deep discounts have the best chance of attracting shoppers this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxury Demand Continues to Soar<\/h2>\n\n\n\n<p>On the other side of the coin are high-income consumers. This segment still has plenty of extra savings remaining from during and after the pandemic. And they plan to use it for luxury goods and experiences.&nbsp;<\/p>\n\n\n\n<p>Luxury retail sales in the United States are forecast to exceed $75 billion by the end of 2023, according to <a href=\"https:\/\/www.us.jll.com\/en\/trends-and-insights\/research\/luxury-report\" target=\"_blank\" rel=\"noreferrer noopener\">a new report by JLL<\/a>. Many luxury brands have a retail presence in shopping malls alongside \u201cmass market and aspirational retailers like J.Crew and Lululemon\u201d. But today\u2019s luxury retailers are segmenting their consumer approach and doubling down on exclusivity and <a href=\"https:\/\/www.forbes.com\/sites\/naveenjaggi\/2023\/10\/09\/demand-continues-to-soar-in-luxury-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium shopping experiences<\/a>. We\u2019ve said for a long time that <a href=\"https:\/\/www.naibeverly-hanks.com\/blog\/support-retail-tenants\/\">customer experience is an important factor<\/a> in in-person shopping. For no segment is this more true than for luxury shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Invest in Retail Real Estate?<\/h2>\n\n\n\n<p>Are enclosed shopping malls the <a href=\"https:\/\/www.naibeverly-hanks.com\/blog\/retail-formats\/\">best format for your retail business<\/a>?<\/p>\n\n\n\n<p>NAI Beverly-Hanks continually strives to be the best in the business and provide you with the expertise you need. <a href=\"https:\/\/www.naibeverly-hanks.com\/contact\">Contact us today<\/a> to speak with an NAI Beverly-Hanks agent about finding the perfect retail spaces for your commercial investment goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cue the power walkers and toothpicked orange chicken samples. Everyone is flocking to shopping malls this holiday season! From teens hanging out with friends to professionals buying into \u201cquiet luxury\u201d trends, in-store retail is attracting consumers across age and income spectrums. But this year\u2019s holiday shopping season may not look like it did in years&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.naibeverly-hanks.com\/blog\/3-ways-in-store-retail-is-different-this-holiday-season\/\" title=\"Read 3 Ways In-Store Retail is Different This Holiday Season\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[92,119,154,162],"class_list":["post-20928","post","type-post","status-publish","format-standard","hentry","category-commercial","tag-holidays","tag-luxury-lifestyle","tag-retail","tag-trends"],"acf":[],"featured_image":false,"_links":{"self":[{"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/posts\/20928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/comments?post=20928"}],"version-history":[{"count":1,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/posts\/20928\/revisions"}],"predecessor-version":[{"id":20929,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/posts\/20928\/revisions\/20929"}],"wp:attachment":[{"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/media?parent=20928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/categories?post=20928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naibeverly-hanks.com\/blog\/wp-json\/wp\/v2\/tags?post=20928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}